Precious About Makeup aka PAM

P.A.M or Precious About Makeup (Formally known as M.A P) is a professional makeup store located in West Central London that will celebrate it's 20th birthday this year!

It was established by makeup artists for makeup artists and stocks an impressive selection of makeup brands including but certainly not limited to;

Beauty Blender,

 Ben Nye, 

Glamcor,

Kryolan,

Makeup Forever,

Cover FX | Total Cover Cream Foundation

Cover FX is another one of those brands that I have coveted for so long and heard such good things about (largely from Kandee Johnson who uses the brand heavily in her videos and professional makeup kit) but had never gotten around to trying them out. That is until a couple of weeks ago when I got the chance to pick out a foundation of my choosing to try out... and the foundation turned into 2 thanks to the lovely PR lady :)

The EASIEST way to apply foundation!

After years of resisting these little yokes, I finally caved in and am in love! 

Definitely the best way to apply any foundation to achieve a perfect, flawless finish.

Sponges shown;

The Beauty Blender

Real Techniques Pro Blending Sponge

W7 Blending Sponge

Inglot Blending Sponge

Pale Skin Beauty Tips & Recommendations | Video Series

Hey Lovelies, 

Do any of you struggle to find foundations light enough for your skin-tones? Last week I uploaded 5 videos dedicated to my fairest of the fair friends out there (NC15 and paler) giving product recommendations for all base products starting with primers etc in video 1, foundations in video 2, powders in video 3, concealers in #4 and highlights, contours & bronzers in #5. 
You can watch all 5 videos here in the playlist...

L'Oréal Infallible Foundations 24hr Matte vs 24hr Stay Fresh | First Impressions Comparison.

I had been wanting to get either of these foundation for the longest time as I had seen them get a lot of love on the internet over the past year or so, but I couldn't decide which one to get and basically wanted both but couldn't really justify getting both at full price (since I didn't really NEED the 0_o) 

BUT

The Beauty Blender™ -V- Inglot 'Pro Blending Sponge'

Hey Guys!

In this video I pit 'The Beauty Blender'™Sponge (€28 IRL) against the Inglot 'Pro Blending Sponge' (€12 IRL) to see which performs the best... 

Let the battle commence! 

tongue emoticon

 xx

Huge Irish Beauty Collaboration!!

HUGE Irish Collaboration!!! 

Hey Guys, this video is part of the biggest Irish Beauty Collaboration to date featuring 8 Irish YouTuber's in total, all of whom are listed below along with what they'll be covering in their videos and the links....

Fingers, Brush or Sponge? The Ultimate 'How to Apply your Foundation' Video!

Sometimes it takes me a while of playing around with a new foundation to figure out how best to apply it, whether to use my fingers, a brush (and which one) or a sponge...

Fail Products!

A few makeup & beauty products that didn't work for me/float my boat 

^_^

Shiv.

xx

January Favourites & MasterClass info.

PRODUCTS MENTIONED;

(With Time Stamps)

IKEA ‘Alex’ 5 Drawer Unit 00:30

http://www.ikea.com/ie/en/catalog/products/10192824/

IKEA ‘Alex’ 9 Drawer Unit

http://www.ikea.com/ie/en/catalog/products/50192822/

IKEA ‘Malm’ Dressing Table

http://www.ikea.com/ie/en/catalog/products/10203610/

Full Foundation Routine! (Glowing skin, dry/combination)

I don't know about you guys but my own skin can change drastically from how it is during the summer to the winter and I absolutely have to change up my skin and foundation routine to adapt to these changes and to try & have it look it's best despite various skin concerns. 

My no.1 skin concern at the moment is dehydration which not only can exaggerate fine lines and skin texture but can also leave your foundation looking patchy and powdery after a few hours.

In this video I share how I prep my skin and share what products I'm currently using to achieve a healthy and relative flawless looking base.

Shiv's Stash; Massive Collective Beauty Haul!!!

Guys... 

Ye are going to have to get comfortable for this one! I had a tonne of products to share with ye in this 'Shiv's Stash' video (a.k.a; Collective Haul) and after cutting it down, it still ended up being about 35 minutes long, 

Oopsy 0_o

If you have the time to spare though and are ready to add to the ol' wishlist, grab a cup of something hot, plonk yerselves down on the couch and enjoy sharing in my recent spoils 

^_^

Best Primers, Foundations & Concealers from 2014.

Shiv.

xx

Max Factor 'Skin Luminizer Foundation' Review & Demo

A foundation I was sent a few months ago but that I've been using and loving, more & more lately is the Max Factor 'Skin Luminizer' Foundation. This is a 'radiance giving' foundation which contains pearlised pigments swirled throughout a matte base.

There are only 6 shades available sadly, which you can see swatched alongside MAC shades down below, but if you happen to match any of the shades that are available, I would highly recommend trying this one out!

Watch the video below for a full run-down of the foundation plus an application demo.

New! Sleek Makeup 'Bare Skin' Foundation.

Sleek Makeup recently introduced us to their newest complexion base, 'Bare Skin' Foundation, which promises to provide "weightless coverage with a flawless 'no makeup' look and feel".

It's a light or sheer consistency formula that offers a natural skin-like finish.

MAC Studio Fix Fluid SPF15 Foundation; EVERYTHING you need to know!

Hey Guys :)

I was running through the videos I've already done in which I've reviewed foundations and surprised myself to see I hadn't solely covered MAC's Studio Fix Fluid yet. (I did touch on it in this video)

This is easily the one foundation that I am most familiar with... that's out of every foundation to ever exist people!

I have been using this both on myself and in my kit for 10+ years and decided I may as well share my knowledge on all things to do with it.

Watch the video to get the full run-down as well as application etc.

Hope it helps!

Chat soon,

Shiv.

xx

Summer Foundation Routine | LetzMakeup

Here's how I'm currently applying foundation!!

PRODUCTS USED/Mentioned;

Skin;

MAC ‘Marine Bright Formula’ Softening Lotion

Garnier ‘Moisture Match’ Moisturiser SPF20

La Roche-Posay ‘Redermic C’ Eye Cream

Catrice Blotting Papers

Beauty Favourites & Fails | May '14.

PRODUCTS MENTIONED;

Favourites;

Nip & Fab ‘Glycolic Fix’ Treatment Exfoliating Pads

La Roche Posay ‘Redermic C’ Face Cream

La Roche Posay ‘Redermic C’ Eye Cream

Favourite DrugStore Foundations (Updated 2014)

Hey Guys!!

Please excuse the few times my camera unfocuses, I forgot to take off auto focus-again and it went a little hinky a few times throughout the video but most of it is perfect! Also, for those of you watching from the States where Max Factor is unavailable, CoverGirl is their sister brand and will often have the same products under a different name!

High Sun Protection for Perfect Skin by Vichy & La Roche-Posay.

As I've said before, the first step to perfect skin is protection. Sun-damage is the highest contributing factor to premature aging even before chemical damage from smoking & pollution and poor diet. 

I've been sent some great new products that not only offer extremely high sun protection but also help to perfect the skintone.